Google Data Analytics Professional Certification Practice Test

Which type of data is generated outside of an organization?

1. Internal data

2. External data

3. Structured data

4. Nominal data

The correct answer is: External data

The correct answer is external data, which refers to information generated from sources outside of an organization. This can include data from market research, social media, industry reports, government publications, and other third-party data sets. External data is invaluable for organizations as it provides a broader context for their internal operations, helps identify industry trends, and can offer insights into customer behavior and market dynamics that are not captured through internal records. In contrast, internal data originates within an organization and includes sales figures, employee records, and production statistics. Structured data is a specific format of data that is organized and easily searchable, such as data found in databases or spreadsheets. Nominal data is a categorical form of data that cannot be ordered or ranked, like gender or colors. Thus, only external data is relevant for understanding data generated outside an organization's boundary.