Google Data Analytics Professional Certification Practice Test

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What does the phrase "data-driven decision-making" imply?

Decisions made solely based on intuition
Utilizing data analysis to guide business decisions
Making random choices without data considerations
Relying primarily on customer feedback

The correct answer is: Utilizing data analysis to guide business decisions

The phrase "data-driven decision-making" implies utilizing data analysis to guide business decisions. This approach emphasizes the importance of collecting and analyzing relevant data to inform and support decisions rather than relying solely on gut feelings or unverified assumptions. By grounding decisions in empirical evidence and insights gained from data, organizations can enhance their accuracy, predictability, and effectiveness in achieving desired outcomes. This methodology helps in identifying trends, understanding customer behaviors, and optimizing processes, leading to more robust and informed strategic decisions. Therefore, prioritizing data as a fundamental driver of decision-making processes is central to the concept of being data-driven.