Google Data Analytics Professional Certification Practice Test

What do you call a question designed to steer respondents toward a particular response?

1. Prompting question

2. Leading question

3. Open-ended question

4. Closed question

The correct answer is: Leading question

A leading question is specifically designed to guide respondents toward a particular answer, often by implying a desired response within the wording of the question. This type of question can influence how someone responds by framing the context or suggesting an answer, which may not allow the respondent to provide a fully unbiased opinion. For instance, asking "Don't you think that our service is easy to use?" encourages agreement rather than allowing the respondent to express a neutral or negative viewpoint. In contrast, a prompting question encourages participants to think about a specific answer but does not necessarily lead them toward a biased response. Open-ended questions invite a wide range of responses, allowing the respondent to elaborate freely without constraints. Closed questions restrict answers to predefined options, such as "yes" or "no," but do not lead respondents in any particular way.